Digital Marketing
Overview
The Digital Marketing Pathway provides students with the opportunity to explore a wide range of careers in the fast-growing fields of marketing, communications, and digital media. Whether you aspire to be a content creator, marketing strategist, social media manager, or branding specialist, this pathway offers exciting, creative, and high-demand career options.
Related Job Titles: Social Media Manager, Digital Marketing Specialist, Content Creator, SEO Analyst, Brand Strategist, Marketing Coordinator, Copywriter, Email Marketing Specialist, Advertising Assistant, Web Content Manager, Marketing Analyst, Public Relations Assistant, Influencer Marketing Coordinator, and more.
Participate in a Career Student Technical Organization (CTSO):
Future Business Leaders of America (FBLA)
Courses Included
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Level 1
- Introduction to Business, Introduction to PC Applications (ACC Concurrent Enrollment CIS 1018), and Personal Finance
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Level 2
- Principles of Marketing (ACC Concurrent Enrollment MAR 2016)
- Level 3
- Social Media for Marketing for Business (ACC Concurrent Enrollment MAR 1055)
- Level 4
- Work-Based Learning Apprenticeship and Business Administration Capstone (ACC Concurrent enrollment MAN 2087)
Concurrent Enrollment
Our partnership with Aims Community College creates opportunities for students to earn high school credit and college credit at the same time through concurrent enrollment.
- Aims Community College:
- Principles of Marketing
- Social Media for Marketing for Business
- Cooperative Education/Internship
Industry Certificates
Students can earn nationally recognized certifications which proves they have the skills employers need and can lead to employment opportunities not otherwise available.
- Social Media Marketing Certification by Stukent
- Google Ads Certification
